How to use QR Codes in St. Patrick’s Day celebrations
Occasion-based marketing helps promote and sell your brand, potentially increasing sales based on its celebration or recognition of the event. But how can you get leads from the offline world to your online platforms? Or, how can you make the most out of a public-based event? QR Codes help you bridge that gap by enhancing your reach to your target audience. Find out how you can do this on St. Patrick’s Day with the following QR Code types.
Event QR Code
Optimize your event marketing
Helping you display comprehensive information about your event is what the Event QR Code is all about. Due to limited space, adding too much information to print materials could result in clunky, overcrowded designs. With an Event QR Code, you can now display all the necessary information, such as event description, ticket purchasing, date, time, and location within the Code and add it on any of your posters, offline/online banners, or window shops.Try Event QR Code
PDF QR CODE
Information on the go
As St. Patrick’s Day was, and continues to be, a feast celebration, food and drinks are central to the merriment. But do you wish there was an easier way to share seasonal recipes or special menu items? The PDF QR Code is ideal for information and document sharing on the go, and it’s perfect for enhancing print material. As long as it’s under 20 MB, this QR Code lets you share any kind of PDF.Try PDF QR Code
MP3 QR Code
Share your music
No celebration is complete without a good playlist, and how better to share a sample of your songs than with an easy to hand out QR Code. Print it either on stickers, business cards, or posters so you ensure your audience takes it home with them to purchase and download later with a simple scan. Regardless if you are into Celtic punk rock or you prefer more traditional Irish music, the MP3 QR Code can help connect potential fans to your band instantly.TRY MP3 QR CODE
Video QR Code
Spread the word about your livestream
It happens, concerts get rescheduled or events get canceled. During the Coronavirus social distancing, which coincided with the 2020 St. Patrick’s day celebrations, the Dropkick Murphys had to postpone their Boston Blowout Shows and decided to livestream it on social media channels and YouTube. A Video QR Code is a solution that displays multiple Youtube videos in one Code. It even allows you to include social media links so you can increase your follower count and online traffic.TRY VIDEO QR CODE
Social Media QR Code
A better way to get more followers
Speaking of online traffic, go ahead and toot your own horn on St. Paddy’s day. The Social Media QR Code displays all your social media platforms on one mobile-optimized landing page, so people can follow you on whichever channel suits them with one simple scan.Try Social Media QR Code
Tips to make your St. Patrick’s Day marketing campaign a success
Want to share more St. Patrick’s day themed information but have limited space? Maybe you have released a new product to celebrate Irish culture, but you are unsure how to boost awareness? No problem, QR Codes are here to help you create more brand awareness with a variety of design options and bridge that pesky gap between the offline and online world.
Share St. Paddy’s Day recipes on your product packaging
Betty Baker loves inspiring their customers to get creative with their baking products, especially during festivities like St. Patrick’s day. Adding additional text felt out of the question on the limited space provided on their product packaging, so they used an Image Gallery QR Code instead. They were able to provide customers with a myriad of creative recipes with the simple scan of a Code.
And with the customization feature, they designed their QR Code to reflect the festive colors traditionally used on St. Patrick’s Day.
Create a lasting sales impact with special promotions
Creating a mobile gaming app inspired by St. Patrick’s day leprechauns and shamrocks meant eGo Gaming Studios needed to promote its download for the occasion quickly and efficiently. With the high traffic on their website, they decided to promote it to their existing customers by adding an App QR Code on their digital banners. This Code connects users directly to the app store most appropriate for the operating system, whether it’s Apple Store, Google Play Store, or Amazon Appstore.
All users needed to do was launch either their camera or scanning app, point, and scan the Code, getting instant access to the game, while eGo Gaming Studios saw a significant boost in app downloads.
Get more followers on social media
The easiest way to engage with customers on a day-to-day basis is through social media platforms. This is what initially inspired World Trekker Tours to launch their own Instagram and Twitter account with regular updates on their newest offers or ideas for hot holiday destinations. But they were having a hard time getting new followers, so they decided to add an easier access point for customers.
With the Social Media QR Code printed on postcards, newsletters, and their window display with a call-to-action (CTA) encouraging scans to discover more offers and travel ideas, they were able to get more people to follow them.
Why should you use QR Codes for St. Patrick’s day
To give you a better illustration, we have selected a few choice examples based on fictional brands that make real-life use of QR Codes on St. Patrick’s Day.
Add flair to your restaurant menus
Each year, Southern Restaurant curates a St. Patrick’s Day menu, rotating between shepherd’s pie, Irish stew, and corned beef hash with cabbage. And for dessert, an assortment of cakes spiked with a touch of Bailey’s. But having to print a menu to only discard it after a day or week at best was becoming inefficient.
With the PDF QR Code, the restaurant could finally advertise themselves as having gone green by saving on printing costs. With this Dynamic QR Code, all they need to do is simply upload a new menu for every and any occasion, including their St. Patrick’s day food and drinks.
Enhance your city’s event marketing
Verge Event Management wanted to hone down on which locations and, especially, which time prior to St. Patrick’s Day was optimal for promoting events to assure high attendance. It’s difficult to get quantifiable feedback from a poster or banner, but by using a Dynamic QR Code, they were able to successfully track their event marketing campaigns with our tracking feature.
By tracking scan metrics such as total number of scans by location, country, city, operating device, and time, they were able to evaluate the marketing success of their print marketing collaterals.
Events Near Me for your hotel guests
Some guests come fully prepared with a planned out schedule that has been drafted months in advance, backed by hours of research on local sights, trekking paths, and events. Some, on the other hand, might not be this prepared. To ensure better service for their guests during St. Patrick’s day, Grand Hotel & Resort provided guests with direct access to their “Events Near Me” webpage with our Dynamic URL QR Code. The shortened URL made it easier to share, and the Code gave them the option of adding the page name directly in the link to increase awareness, allowing guests to recognize more easily what they get once they have scanned the Code.
An overview of St. Patrick’s Day traditions and history
Every year on March 17th, we celebrate St. Patrick’s Day. But who was Patrick and what impact did he have in Ireland? Was drinking always a part of the celebration? Where was the first annual parade held? Originating in Ireland and brought over to the USA in the mid-19th century, St. Paddy’s Day has become one of the largest in the country. Let’s untangle the myths and facts surrounding the festivities.
Who was Patrick?
He is believed to have been born Maewyn Succat sometime in the 5th century. A lot of his life, as you will read, is shrouded in myth and legend. But several facts about him come from his very own writings: Confessio and Letter to the soldiers of Coroticus. One is a short autobiography, reflecting on his character and the era he lived in, while the other was a letter he wrote to fellow Christians: soldiers who raided parts of Ireland and sold several civilians into slavery.
Maewyn Succat was born in Somerset County, England, but at the age of sixteen, he was kidnapped by a band of marauders and taken to Ireland as a slave for several years. Legend says that, during this time, a voice would come to him in his sleep urging him to escape, which he successfully did at the age of twenty-two. But even after having returned to his native England, he continued to have a series of revelations and dreams, which eventually prompted him to pursue priesthood. He moved to France and became a Catholic Deacon.
After finishing his religious studies, he decided to go back to the island, this time, as a missionary with the purpose to liberate the Irish people from the oppression of slavery, as well as convert pagans to Catholicism. This is what granted him the name we know him by today: Patritius (Patrick), “father of his people,” given to him by Pope Celestine before he embarked on his journey to the Emerald Isle.
The claim from hagiographies, the writings of the lives of saints, and Patrick himself in Confessio is that he spent several years evangelizing in the northern half of Ireland and converted thousands.
What is St. Patrick’s Day?
St. Patrick’s feast day, the 17th of March every year, marks his death day. Though tradition holds that he was buried at Downpatrick, many villages and towns claim to be his resting place. But like much of his life, this remains more ambiguous and shrouded in legend.
Myths and folklore
The most famous of all the traditions tied to myth is the wearing of green and how it makes one invisible to leprechauns. Leprechauns love to pinch people, again according to lore, and if you are not wearing green, they will see you and pinch you. Although, usually others, such as friends and acquaintances, are always more than happy to do so in a leprechaun’s stead.
The earliest depictions of St. Patrick have him in blue garments. However, often called the Emerald Isle, the common nickname for Ireland due to its lush greenery, all things Irish are oft associated with the color green. Shamrocks are green and there's green in the flag, leading Americans to gradually begin wearing more green on Saint Patrick's Day. As it grew in popularity in the U.S., the tradition carried over to Ireland and the rest of the world, making green the official color for this occasion.
The shamrock, not the four-leaf clover, is associated with St. Patrick. Legend has it he used it to explain the Holy Trinity to non-Catholics.
Another popular myth shrouds the origins of the Celtic cross. Believed to have been introduced by St. Patrick himself, there are no actual written records of this.
Though no records show evidence of snakes ever having inhabited the island, St. Patrick is attributed to banishing them from Ireland, though some believe snakes were a metaphor for Celtic priests, symbolizing the banishment of paganism.
Most symbols associated with St. Patrick were thought to have roots in Celtic pagan traditions. It’s believed he combined both to make the conversion from one religion to the other easier to understand and accept.
How is it celebrated in Ireland?
1903 marked the first year when St. Patrick’s Day became an official public holiday in Ireland, thanks to the Bank Holiday Act. Even before, however, Irish across Europe already celebrated St. Patrick’s feast day, having been added to the Catholic Church’s liturgical calendar in the early 1600s thanks to the Franciscan scholar Luke Wadding.
Until the 1700s, the day was spent mainly in prayer, with the typical Irish family spending the morning at Mass since the day landed during the Christian season of Lent. Afternoons were reserved for celebration, with Lenten prohibitions on meat lifted for the day as families sang and danced.
Drinking was not always a part of these festivities, and before the drinking ban was repealed in Ireland, there was only one place on the isle where one could buy a tipple on March 17th: The Royal Dublin Dog Show.
Why is it celebrated in the USA?
The historical culture of the USA is largely shaped by the traditions brought over by immigrants over the years. So it’s only natural that St. Patrick’s day migrated over the Atlantic with the Irish, who have been celebrating their patron saint’s feast since the 9th century.
And they brought it in full force, changing the meaning and energy behind this occasion. Over the years, its popularity abroad inspired the Irish government to use it as a vehicle for promoting Irish culture and heritage.
St. Patrick’s Day parades across the world
Irish soldiers serving with the English military marched through Manhattan to a local tavern, marking 1762 as the first year a St. Patrick's Day parade ever took place in New York. But the first parade in the USA was held in Boston in 1737, powered by the strong Irish community living there.
The Irish diaspora in North America continued to celebrate their cultural pride with gusto, inspiring Chicago to color its river green each year since 1962. In the last few decades, St. Paddy's day parades have become a global staple. London, UK hosts a parade each year with a different theme, and Munich, Germany, boasts their parade as being their largest multicultural event after Oktoberfest, just to give a few examples.
And finally, every year, landmarks across the world go green for this event, a movement often called “Going Green for St. Patrick’s Day” or “Global Greening Initiative.” Rio’s Christ the Redeemer, the Colosseum in Rome, and the Empire State Building in New York are a few examples that light their walls green for the day.
If you used Dynamic QR Codes for your campaign, then the answer is definitely yes. Dynamic QR Codes let you edit the content on your display page (or your link in the case of a Dynamic URL QR Code) at any time without having to create a new QR Code. Beware, however, if your QR Code was designed specifically for a St. Patrick’s Day marketing campaign. You may need to update the QR Code’s design so that it matches your new medium. Either way, the moral of the story is that you can change your QR Code as many times as you like.
The basic difference is that Static QR Codes cannot be edited and tracked, while Dynamic QR Codes can. We recommend that you use a Dynamic QR Code for marketing campaigns, or in case any part of the QR Code’s internal content might need to be changed later on. Once a Static QR Code is printed, you cannot change its internal content, making it more suitable for one-time use.
As long as you choose a type of Dynamic QR Code, you can track all related scan data directly in your QR Code Generator profile. This includes scans by location (city and country), time scanned, unique vs. total scans, and operating device used. If you need further analytics, you can also integrate QR Code campaigns with Google Analytics.